Oishii is inspired by the most elegant forms of nature. We reflect the harmony of Okinawa’s sakura, sunrise, and ocean waves in every design. Our products embody the flexibility and beauty of nature—just like the gentle touch of waves on the shore. Oishii is a next-generation, seamless underwear and activewear brand focused on innovative solutions. Designed for women, it aims to provide modern and flexible products that fit every body type.

Steering away from the ordinary with a refined sense of style, Oishii understands what the modern woman needs to feel good and wear high-quality products.